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$500,000 to Find Love? Silicon Valley Upgrades From Dating Apps

Striking out on Hinge? Bumble? Even Raya? So are other tech elites, so they’re outsourcing their love lives to luxury matchmakers.

By
Jemima McEvoy
[email protected]Profile and archive
Art by Clark Miller

There’s a big public breakup underway: People are dumping their dating apps. Over the past year, Bumble lost nearly 9% of its paying users, the company reported in its earnings report last month. Match Group, meanwhile, saw about 5% of paying users abandon its flagship apps, including Tinder and Bumble, during the same period.

“The companies haven’t innovated to keep products up to date with what current users are looking for and therefore they’ve seen a lot of weakness with Gen Z specifically,” said Nathan Feather, an analyst who covers dating apps for Morgan Stanley.

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