77% of Chatbot Users Don’t Trust AI With Ads

OpenAI’s rollout of advertising in ChatGPT earlier this month has ratcheted up debate over whether AI chatbots can show ads without alienating users. And for most of The Information’s readers, ads in chatbots are a nonstarter.

In our latest subscriber survey, 77% of chatbot users said they would not trust an AI service with ads to give them accurate, unbiased answers. Meanwhile, two-thirds of respondents said that they would not use an AI chatbot with ads at all.