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Opinion

A Vibe Shift Is Brewing in Streaming

Are Disney and HBO missing it with their pivot to ads?

Art by Mike Sullivan
By
Andrew A. Rosen
[email protected]Profile and archive

Rosen is the author of Medium Shift, tracking the transformations underway in the media business.

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Change is a constant in the streaming marketplace, which may be the most dynamic marketplace out there (unless you believe the metaverse is a marketplace, which it isn’t…at least not yet?).

The latest change has to do with Netflix’s huge audience and the legacy media companies that are trying to chase it. Has that quest become outdated? Or, to put it in terms more of the moment, is streaming going through a vibe shift?

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