Ad Blocking Usage Grows, Despite Qualms

Call it ad-blocker remorse. A growing number of people are blocking ads on websites they visit, our subscriber survey this month confirmed. But they feel a little guilty about it.

A little over half of subscribers who responded to our latest survey said they planned to install ad-blocker software in their devices using iOS 9, an increase on the 46% who currently use ad blockers on their laptops or desktop computers.