Ad Buyers Should Rethink Facebook Spending, Says Media Watchdog

Sheryl Sandberg, chief operating officer of Facebook. Her portfolio includes Facebook's ad business. Photo by Bloomberg.

Jessica Toonkel

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Alex Heath

Media Matters for America, the liberal media watchdog best known for getting advertisers to pull their spots from Fox News, has its eye on a new target: Facebook.

The organization is drafting a letter urging advertisers to rethink their spending on Facebook following CEO Mark Zuckerberg’s recent decision to leave untouched a recent post by President Trump that said mail-in ballots lead to rampant voter fraud. Twitter put a fact-checking label on the same comment by Trump that linked to news coverage debunking the claim.