Adobe Discussed $3 Billion Acquisition of AI Video Startup Synthesia

Adobe in recent months held talks with Synthesia, a London-based maker of artificial intelligence software that generates video avatars of people, to buy the startup for about $3 billion, a premium from the startup’s $2.1 billion valuation in a January financing, according to a person with knowledge of the discussions.

Synthesia and Adobe walked away without reaching a deal after disagreeing about the price, this person and two others said. The talks followed Adobe’s $10 million investment in the AI startup in April. Synthesia also talked to Meta Platforms about a possible sale earlier this year, but the talks didn’t advance.