Advertisers Feel the Effects of Meta’s ‘Efficiency’ Drive

Facebook parent Meta Platforms is testing the patience of its advertiser clients.

After two rounds of layoffs over the past 14 months, Meta’s ad sales team is operating with fewer people, which ad executives complain is affecting the service they receive from the company.

Sean Johnston, vice president of digital advertising at Closed Loop, an ad agency, said the amount of support his firm gets from Meta “changed dramatically” over the past two years. The agency went from having a dedicated representative to cycling through a handful of different reps while Meta laid off staff. Support from Meta is so inconsistent now that it’s “difficult to recommend Meta to new clients,” said Johnston.