AI Can Jump-Start Consumer Brands, Investors and Founders Say

Consumer startups are grappling with a problem: Customers are bombarded these days with choices for everything from apparel to beauty and wellness products, and it’s harder for young brands to stand out.

“There’s a consumer that’s overwhelmed right now, that wants it all, but wants it all done a little bit more for them,” said Kirsten Green, founder and managing partner at Forerunner Ventures, speaking at The Information’s Women in Tech, Media and Finance conference this week. Investors and founders are pinning their hopes on generative artificial intelligence to fight customer fatigue and help shoppers find products.