An AI Storytelling Startup is On Pace to Generate $100 Million in Annual Sales

Besides ChatGPT, relatively few AI consumer apps have become breakout hits. But one app maker’s experience suggests there are plenty of lucrative consumer niches to be served.

Seoul-based Wrtn Technologies says it’s generating more than $8 million in revenue a month from operating AI storytelling apps for hardcore anime and game fans in South Korea and Japan. Wrtn (pronounced “written”) is about to expand to the U.S. with a similar app called OOC, or “out of character,” a common term in the Dungeons & Dragons roleplaying game.

Wrtn says its two existing AI storytelling apps, Crack in South Korea and Kyarapu in Japan, have less than 500,000 monthly active users combined. That implies its revenue per user is about $17 a month. That’s in line with what video streaming services cost and it suggests these apps’ users regard them as a regular source of entertainment.