Amazon Develops Video AI Model, Hedging Its Reliance on Anthropic

Amazon has developed new generative artificial intelligence that can process images and video in addition to text, according to a person with direct knowledge of the matter and two people who spoke with Amazon about its plans. The model could help customers search video archives for certain scenes, say a winning basketball shot, using simple text prompts.

In developing the new model, Amazon is showing that it still hopes its internally developed AI can gain traction among its cloud customers, making it less dependent on AI from Anthropic, whose Claude chatbot is now a popular offering on Amazon Web Services. Amazon last week said it would double its investment in Anthropic to $8 billion.