Amazon Enlists TikTok, Pinterest in Quest to Sell Everywhere

Amazon’s e-commerce business is huge but slow-growing, while shopping on social media has been taking off. That’s prompted Amazon to look for ways to team up with popular social media apps.

It’s finally landed a key partner. TikTok will enable users to buy items from Amazon advertisements without leaving the TikTok app, an Amazon spokesperson confirmed. Amazon also recently struck a similar arrangement with Pinterest, which has long wanted to make its scrapbooking app easier to shop from.