How Amazon Product Listings Are Evolving as AI Changes Search

When ecommerce consultant David Khandrius had to help a client who sold baby strollers write a product listing for Amazon’s website in the past, he typically tried to jam as many words into the listing as possible to ensure Amazon’s search algorithm would capture it. That might result in a convoluted title for a listing, like “travel stroller for beach park super compact airplane overhead.”

Nowadays, though, he said, the title might be “foldable compact travel stroller,” while the description would use conversational phrases like “great for moms on the go” or “take it to the beach, the park, put it in the airplane overhead.” The changes are an example of how product listings on Amazon are evolving in response to artificial intelligence tweaks to Amazon’s search algorithm.