Announcing the Creator Economy Summit Masterclasses 2022
We’re excited to see everyone on May 25 at The Information’s second annual Creator Economy Summit. Our masterclass breakout sessions are an important part of the Summit. At this year’s event, we’ll have three sets of 45-minute masterclasses. Here is a preview of this year’s topics.
For group ticket information, please email [email protected].
10:15 a.m. Pacific - 11:00 a.m. Pacific: First Set of Masterclass Sessions
Brands, Creators & Campaigns
Speakers:
Jamie Gutfreund, Global CMO, Whalar
Erin Chin, CMO, Logitech For Creators
Avi Gandhi, Head of Creator Partnerships, Patreon
Moderated by: Jessica Toonkel, senior reporter, The Information
With the explosion of platforms claiming to cater to creators, panelists will discuss how they discern who to work with, what metrics they use to gauge success and the biggest headwinds the market faces.
The New Money Maker: How Creators Drive Commerce
Speakers:
Reesa Lake, VP, Head of Creator Expansion & Agency Partnerships, LTK
Cate Khan, Co-founder & Chief Strategy Officer, Verishop
Annelies Jansen, President & COO, Spring
Moderated by: Malique Morris, retail & e-commerce reporter, The Information
Brands and retailers have always tapped creators to promote their goods to engaged audiences on popular social media sites like Instagram. But where merchants might enjoy sales growth from such content, creators often don’t get dividends for driving those transactions. In this masterclass, we’ll discuss why new shopping platforms are putting creators at the forefront of their sales strategy and how creators are taking commerce into their own hands.
11:15 a.m. Pacific - 12:00 p.m. Pacific: Second Set of Masterclass Sessions
New Frontiers: Creators & the Metaverse
Speakers:
Enrico D'Angelo, VP of Product, Economy & Ecosystems, Roblox
Kevin Collins, Managing Director – Software & Platforms, Innovation & Offerings, Global, Accenture
James Myrick, General Manager of Growth Marketing, BEN Group
Moderated by: Sylvia Varnham O'Regan, Reporter, The Information
While the Creator Economy flourishes, an even bigger opportunity lies on the horizon: the metaverse. As these virtual worlds unfold and develop in the coming years, what will that mean for creators? Leaders will explore example cases of how the businesses that serve creators can establish footholds in the metaverse with a focus on interoperability.
Web3: Engagement & Monetization Opportunities for Creators
Speakers:
Hussein Ahmed, Founder & CEO, Oxygen
Sean Kim, President & Chief Product Officer, Kajabi
Sally Shin, Chief Strategy Officer, UnitedMasters
Moderated by: Akash Pasricha, editorial fellow, The Information
Creators are minting NFTs, but is that the only way that can use Web3 to add new revenue streams to their endeavors? We’ll spend the session talking about trends in this space, how it coincides with a token prices slump, and the codependency of crypto assets like NFTs with the creator economy.