Announcing the WTF Summit 2023 Breakout Sessions
We’re excited to see everyone on October 25th and 26th at The Information's WTF Summit. Our breakout sessions are an important part of the Summit. At this year’s event, we’ll have two sets of 35-minute breakout sessions on Thursday, October 26th. Here’s a preview of this year’s topics.
10:45 AM
Generative AI: The Secret Weapon for a Hybrid Workforce?
As businesses embrace hybrid work models, generative AI emerges as a powerful tool to enhance communication, collaboration, and productivity between remote and on-site teams. Generative AI can facilitate more efficient work environments and save time by streamlining knowledge sharing and providing employees with data-driven feedback. As the workplace continues to evolve, generative AI offers a promising solution to bridge the gap between in-office and remote work and unlock the full potential of the hybrid workforce.
- Debbie Lovich, Managing Director & Senior Partner, BCG
- Dr. Rebecca Hinds, Head of The Work Innovation Lab, Asana
- Lyra Schramm, VP, People Strategy & Innovation, Google
- Moderated by Jessica Lessin, Founder & CEO, The Information
Marketing Authenticity and Successful Audience Engagement
Brands are competing across an ever-crowded landscape these days for audience engagement and brand loyalty. One successful avenue is fandom – where brands are engaging authentically and in different ways with their core (and most loyal user bases). Smart brands are diversifying methods in which they reach customers by creating engaging opportunities for fans to engage with a brand. How can marketers best leverage various marketing channels to foster deep engagement and connection to brands in a way that’s authentic? Which marketing efforts yield the best customer experience and returns for brands?
- Alison Levin, VP, Ad Revenue & Marketing Solutions, Roku
- Val Kaplan, Global SVP, Head of Consumer Marketing, Pluto TV
- Moderated by Meredith Mazzilli, Editor, The Information
11:35 AM
Regulation Armageddon: Are You Ready?
Scrutiny of the tech industry isn’t new but a new wave is coming: how can companies best navigate increased tech industry regulation? What are best practices for adapting to regulatory changes? How can companies work together with policymakers when concerns arise? During this session, our panelists will provide practical insights for navigating regulatory changes. Whether you’re thinking about data privacy, security, the implications of AI, this session will give you an opportunity to ask industry experts for their perspectives on the path forward.
- Michele Anderson, Partner, Latham & Watkins, Former SEC Corporation Finance Associate Director
- Shelley McKinley, VP of Microsoft & Chief Legal Officer, GitHub
- Alissa Starzak, VP, Global Head of Public Policy, Cloudflare
- Moderated by Jessica Lessin, Founder & CEO, The Information
How to Connect and Stay Relevant With Gen Z
Many marketing leaders are still uncertain on how to best engage Gen Z as they evolve selling strategies for this newest generation of purchasers who consume content in a much different way than previous audiences. Brands have been led down the wrong path with misconceptions about how to best market and serve this generation, which values authenticity, messaging context and mission-driven brands. Gen Z cares about authentic storytelling, particularly across digital and social. Join us as we dive into the mobile-first generation, discussing their purchasing power, consumption habits, and how they approach purchasing decisions when engaging with brands.
- Christin Klein, US Head of Tech & Gaming, Snap Inc.
- Angelique Gillmer, EVP, NA Business Lead, Google, Media Future Group
- Kellie Sweet, Creator
- Moderated by Erin Woo, Reporter, The Information