Apple Rushes to Boost Production of Cheaper iPhone 17

Apple is rushing to boost production of its newly released entry-level model iPhone 17 after strong pre-orders last weekend. The tech giant told at least two suppliers to boost their daily output of the standard model by at least 30%, according to people familiar with the matter.

The shift suggests more consumers than Apple expected opted to buy the cheaper iPhone 17 model, which retails for $799 in the U.S., rather than the premium Pro models, which cost $1,099 and more but which usually feature significantly better build materials, cameras, processors and displays. That could mean Apple’s revenue doesn’t grow as much as it could have. Apple’s new phones went on sale on Friday.