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The Briefing

Apple’s App Battle Royale: The Information’s Tech Briefing

A screen shot of Epic's video spoofing Apple's 1984 ad about Big Brother
By
Martin Peers
[email protected]Profile and archive

It is fitting that the next mobile app store battle royale is happening over a piece of software that is part of a genre called battle royale games. 

On Thursday, the company behind the hit game Fortnite, Epic Games, announced it was permanently discounting—by as much as 20%—its prices on virtual currency in the game. To do so on mobile, Epic planned to bypass the payment systems on Google Play and the Apple App Store. That would allow Epic to avoid what it called the “exorbitant” 30% fee that the two dominant mobile platforms collect on in-app transactions and pass the savings on to players. 

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