AWS, Google Gearing Up For Data Center Battle

Amazon Web Services and Google are developing storage software for companies to use in their own data centers, a reversal of the cloud providers’ usual efforts to get companies to put all their data in the clouds run by AWS and Google, according to people who have been briefed on the products.

The targets are companies like banks that aren’t big users of public clouds and instead rely more on their own data centers, known as “private clouds.”