Axios Joins Media Push Into Software With Newsletter Product

Digital media publisher Axios is planning to enter a new business that includes selling software for helping companies create newsletters for their employees. The move comes at a moment when more media businesses are seeking to diversify their revenue through software sales.

Axios wants to sell the software, which it is beta testing, to communications and human resources departments at companies with large numbers of employees, according to several people familiar with the plan. Another potential use is newsletters for company investors and customers, said one of the people. It couldn’t be learned whether Axios plans to play any role in producing the newsletters beyond selling companies the software on a subscription basis.