Banking Startup Rho in Talks to Buy MrBeast-Backed Creative Juice

Rho Technologies, a New York-based banking startup, is in talks to buy Creative Juice, a startup backed by star YouTuber MrBeast that offers upfront financing and other financial tools for creators, according to two people with knowledge of the discussions.

A completed deal would mark at least the second acquisition so far this year by Rho, which has raised more than $200 million including debt from investors including Dragoneer Investment Group and M13 and has forecast revenue growth will more than double this year. The purchase of Creative Juice, which launched in 2021, comes amid a wave of acquisitions of startups focused on creators as funding for this sector falls and founders taper their expectations for growth.