Biden Campaign Courts Creators as White House Race Heats Up
As politicians recognize the social media reach of influencers, they’re roping creators into their campaigns. But as Vivek Ramaswamy’s campaign showed, the internet’s love only goes so far.
Politicians used to make pilgrimages to military veterans and labor union members as they hit the campaign trail. This year they’re courting creators.
President Joe Biden’s reelection campaign is hiring a director of digital partnerships to work with creators to “amplify Joe Biden’s message and reach key voting blocs,” according to a job posting. Staffers have also discussed tapping a creator representative in every U.S. state this year, according to a person familiar with the talks. Donald Trump, meanwhile, is getting a boost from an independent band of creators making pro-Trump memes.