Cable Giant Discovery Hires Amazon Veterans to Build E-Commerce and Tech

As entertainment companies Disney, WarnerMedia and NBCUniversal develop their own streaming services, much of their focus is on securing exclusive programming to lure in viewers. Peter Faricy, a former Amazon executive who last fall joined cable channel giant Discovery to run its expanding array of streaming services, thinks content isn’t enough. 

Discovery next year will partner with the BBC to launch a global streaming service focused on science, history and animals. And Mr. Faricy is focused on building technology so that its new service offers extras like e-commerce and interactive content.