Opinion
Content Alone Will Kill the Creator Economy
Creators should study closely the network effects behind the biggest tech companies’ success.
The emerging creator economy is exciting.
For the first time ever, more of us can turn our expertise, interests, curiosity or craft into an ongoing income stream funded by 1,000 or even 100 true fans.
There’s only one problem.
While it’s easy to start a newsletter, podcast or online course, it turns out that running a content business is hard. Really hard. In fact, content may be the single worst digital subscription model a solo entrepreneur can choose.