Could Twitter Boss Musk Really Buy Substack?

Could Twitter’s new billionaire owner Elon Musk buy Substack? Musk tweeted that he’s “open” to acquiring the newsletter publisher after a Twitter user floated the idea on Friday, suggesting a deal would give Musk control of the “the narrative layer” of the internet.

Of course, Musk has other things on his mind, like the bumpy rollout of Twitter’s relaunched subscription service. But the tweets got us thinking about what Substack would cost, if Musk were so inclined.