Creator Economy Winter, TikTok’s Rivals and NFTs: Highlights From the Creator Economy Summit

How Instagram and Pinterest view blockchain technologies. Whether the creator economy is overfunded. Strategies for creators to buck an economic downturn. These were among the topics of discussion at The Information’s Creator Economy Summit Wednesday.

Participants included Ashley Yuki, Instagram’s vice president of product; Malik Ducard, Pinterest’s chief content officer; Danielle Tiedt, YouTube’s chief marketing officer; and venture capitalists such as Softbank Vision Fund’s Kristin Bannon and Animal Capital’s Marshall Sandman.

Looming over the summit was a potential recession that could dampen the growth of creators’ earnings and the startups that serve them. Annelies Jansen, president and chief operating officer at e-commerce software provider Spring, said creators are primed to weather a downturn because they play a role in informing shoppers how to make purchases. Startup founders, many of whom have never experienced a recession, are now learning to cut costs, according to Sandman.

“That really nice exposed-brick Dumbo [Brooklyn] office? You don’t really need it,” he said.