Creator Startups Have Already Raised as Much Money This Year as in All of 2023

Venture capitalists are rediscovering their flair for the creator economy.

In the first half of this year, U.S. creator economy startups raised roughly as much money as in all of last year, according to new data from The Information’s Creator Economy Database.

In the second quarter alone, U.S. creator startups raised $692.7 million, up 68% from a year earlier and more than double the amount raised in the first quarter. Globally, creator startups raised about $767.9 million during the period, an increase of roughly 49% year over year.