Dashcam Maker Motive Delays Marketing of Its IPO

Motive Technologies, a seller of AI-powered dashcams to trucking companies, is delaying the marketing of its initial public offering, which was supposed to begin on Monday, three people close to the company said. It could delay its roadshow another week, two of the people said. They didn’t describe the exact reasons, but one person called it a “technical issue” rather than a case of Motive pulling the offering for good.

The delay follows a report by The Information earlier this week that revealed Motive has a workforce of 400 data annotators in Pakistan, who assist its AI models to ensure the software is accurately identifying crashes and sending them on to the trucking companies. Instead, the story showed that the human annotators themselves sometimes struggled to identify collisions for customers. Motive sells AI dashcams to large trucking and logistics companies like FedEx Freight and Cintas.