Death by a Thousand Brands

Local upstart and Chinese Android phone brands are gaining market share in emerging markets like India and Indonesia, new data suggest, at the expense of incumbents including Sony.

The data were gathered from the app mCent and reflects the proportion of its users among different phone brands. mCent is one of India’s most popular apps and one that’s growing in other emerging smartphone markets. While it skews towards lower-income people, the usage data are a rough proxy for the smartphone market more broadly.