Duolingo’s TikTok Famous Owl Is Spending More Time on YouTube

Duolingo has made its TikTok account a hit with users, emerging as an example of how companies can find a voice on short-form video. It’s got a plan for a potential TikTok ban. 

The language learning app, best known by its pushy owl mascot, has been expanding its presence on YouTube Shorts since early last year. For example, it ran a 10-part sitcom-style series on Shorts focusing on another one of its mascot characters, Lily, and why she inexplicably has a human family.