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Reality Check

Ex-Android Automotive Head Jumps Over to AR Navigation Startup

New Phiar CEO Gene Karshenboym and co-founder/CTO Chen-Ping Yu. Photo: Phiar
By
Mathew Olson
[email protected]Profile and archive

Several leading automakers have partnered to use Google’s Android operating system in their new cars, including Honda, which announced its plans last week. So, when one of the Google higher-ups behind Android Automotive leaves to join a startup working on AR navigation for cars, it’s worth taking note.

Yesterday, Phiar Technologies announced that Gene Karshenboym has signed on as the company’s new CEO, after first joining the board last year. For six of his eight years at Google, Karshenboym focused on automotive products, most recently serving as the Global Head for Android automotive platforms. The news coincided with the announcement of a $12 million Series A round for Phiar led by State Farm Ventures.

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