Facebook Gaining Edge Over YouTube for Some Video Ads

As Facebook continues to ramp up the presence of video in its News Feed, executives at ad agencies and brands have begun noticing a surprising trend: The first views for a new video tend to happen on Facebook rather than YouTube.

The shift was strong enough for one media planning agency to rethink its client’s Super Bowl advertising strategy. Traditionally, agencies will “seed” a Super Bowl ad by leaking a copy of the ad online to create buzz before the big debut during the game.