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Facing New Rivals, Amazon May Open Up Alexa Data for Developers

David VanderWaal, vice president of marketing for LG Electronics USA and Michael George, vice president of Alexa, Echo, and Appstore at Amazon, discussing an LG-Amazon Alex partnership at CES this year. Photo by Bloomberg.
By
Kevin McLaughlin
[email protected]Profile and archive

Amazon.com is mulling a far-reaching policy change that would give Alexa developers access to raw transcripts of what people say when using Alexa applications, said three people familiar with the matter. It comes as the market for voice-activated speakers and digital assistants is getting more crowded, spotlighting the value of signing up developers for new apps.

Amazon's current policy blocking access has frustrated developers and put the company at a disadvantage to Google, which has told Google Home developers they can get similar data.

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