Instant-Delivery Startup Wars Heat Up as Turkey’s Getir Expands in U.S.

Nazim Salur, the founder and CEO of six-year-old Getir, has an ambitious goal: He expects to offer the startup’s 10-minute grocery-delivery services to major cities on the West Coast within one year. Getir also expects to eventually serve the suburbs of cities like Los Angeles, areas normally avoided by ultrafast providers given their sprawling nature.

It will be a difficult feat to achieve, even considering Getir’s head start on instant delivery. The Istanbul-based company, which made its U.S. debut in Chicago earlier this month, has amassed almost $1 billion in funding in the past year alone and is now valued at $7.6 billion. But it’s facing stiff competition from more mature delivery providers Gopuff and DoorDash, as well as other instant-delivery startups like Jokr.