Opinion
Giving Fans AI to Riff on Popular Shows
Fable Studio's Showrunner lets fans of a TV show or movie use generative artificial intelligence to build new plots using familiar characters and settings.
Rosen is the author of Medium Shift, tracking the transformations underway in the media business.
Disney+ and Warner Bros. Discovery’s Max have bet their futures on shows built around Marvel action heroes and George R.R. Martin fantasy novels, or what former WarnerMedia CEO Jason Kilar called “beloved characters and worlds.”
But these streaming services, and their legacy media competitors, are struggling. Such shows are expensive to produce and don’t generate enough subscribers to justify the cost. And there are typically long gaps between seasons, when fans may drift away.