Google Tries to Win Over Publishers Amid AI Search Tensions

Google’s relations with publishers have suffered lately, as its shift to AI-powered searches has hurt traffic being sent to publishers’ web sites. But Google is now taking steps to curry favor with publishers.

In recent weeks, Google staffers on its ad tech unit that helps publishers sell ad space, known as Google Ad Manager, have told publishers they are hiring new staff to market its ad technology to big advertisers and ad agencies, according to two publishing executives.