Hollywood Talent Agency CAA Tests AI Clones

There’s a palpable anxiety in Hollywood about AI leading to job losses or automating some of the creative process. Creative Artists Agency, the talent agency that represents stars like Brad Pitt and Reese Witherspoon, is also trying to figure out how entertainers can benefit. 

Last fall, the talent agency started testing a new initiative called CAA Vault with certain A-listers that allows them to make a digital double of themselves.