How Live-Shopping Startups Compete

As our latest table below shows, the race to find the modern version of QVC is getting crowded. At least six startups are competing to win customers with live shopping. And Amazon and Facebook are also making inroads.

Here’s how the field looks: Most live-shopping services share features such as creator or celebrity hosts, commenting in real-time on a livestream and the ability to rewatch events later. They differ on the type of products sold and how much of the sales creators and retailers keep.