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WTF: Women in Tech, Media and Finance

Politico CEO Sees Slowdown; Conde’s Chu on TikTok Winning Video

Goli Sheikholeslami, CEO of Politico, speaks at the 2022 WTF Conference. Photo by Erin Beach.
By
Paris Martineau
[email protected]Profile and archive
and
Arielle Pardes
[email protected]Profile and archive

Politico is feeling the impact of the market downturn in its ad business, said CEO Goli Sheikholeslami, a sign of how the slower economy is having a wide-ranging impact on companies that make money selling advertising.

“We’ve definitely seen sort of a slowdown,” said Sheikholeslami in an interview for The Information’s annual Women in Tech, Media and Finance summit in Menlo Park, Calif., Wednesday. “The uncertainty is making people hesitant,” she said of the media company’s advertisers. “Everyone is waiting to see what’s going to happen.” But she’s hopeful Politico’s advertisers, which focus more on swaying policymakers than on brand marketing, will be relatively resilient.

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