How Motorola Plans to Survive
The Great Android Smartphone War is taking its toll on everyone. Rick Osterloh, the chief of Motorola Mobility, now part of Lenovo, hopes to carve out a niche in part by focusing on hardware advancements that he says the market badly needs.
“The form factor hasn’t changed in a while so that has got to change,” he says. Phones, which have gotten bigger and bigger, should be “foldable” in order to protect screens and fit more easily in pockets as they once did. (“Remember the Razr?” he says, referencing the foldable feature phone by Motorola that became a hit in 2005.)