How Snap and Microsoft See Consumer AR

According to a new report from Snap and Deloitte, 73% of people can correctly identify AR when they see it, but people generally have “a hard time defining or describing what it is.”

That presents a branding challenge for companies marketing AR-based products to consumers. If consumers know augmented reality when they see it but don’t quite know how to talk about it, companies need to offer up their own language that will attract and retain users.