Data Point

How Threads Is Catching Up to X

The text-based app is growing rapidly outside the U.S. and gets a boost from Meta's other apps

By
Kalley Huang
and
Kaya Yurieff

Meta Platforms CEO Mark Zuckerberg last week said Threads, his company’s microblogging app, was on track to be the company’s “next major social app.”

Threads appears to be catching up to its main competitor, X. In October, Meta said Threads had almost 275 million monthly active users. That was up 38% from three months earlier—the largest quarterly increase in users since shortly after Meta launched Threads in July 2023.