Hurricane Milton Brings Out Creators' Worst Instincts

Ahead of Hurricane Milton’s landfall in Florida, some local creators decided to stay put—and use the natural disaster as an opportunity to capture some prime viewership. These terrifying videos of wind-whipped trees and troubled skies are hard to pass up. But they also show creators playing to the internet’s worst instincts.

“Shit is looking dicey,” said Morgan Roos, a TikTok creator with 1.5 million followers, who is based in Tampa and has posted multiple TikTok videos giving her audience updates on the hurricane and the scene outside her window.