Inside BuzzFeed’s Hollywood Adventure

BuzzFeed set out to reinvent Hollywood. It turns out that Hollywood reinvented BuzzFeed.

Five years after launching a film and TV business with an unconventional emphasis on audience data and fast program development, BuzzFeed Studios is changing tack. The company’s recent hiring of former MTV executive Lauren Dolgen to lead its studio division coincides with a shift toward more traditional approaches to making films and TV shows.