Inside Elon Musk’s Plans for X: Shopping and Sports

To turn around X, the company formerly known as Twitter, Elon Musk and CEO Linda Yaccarino are betting on shopping and sports.

As Musk and Yaccarino try and turn the company around, there are growing signs they want to make X a shopping destination. For instance, X managers are considering ways of using direct messages on the platform to offer one-click checkout to X users, according to three people familiar with the situation. Staffers have met with e-commerce software firms to canvas possible software tools for offering such a product, the people said.