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Inside Morgan Stanley’s OpenAI Push

More financial advisers are using OpenAI-powered chatbot after Altman drama, but some say it's easier to pick up the phone and ask a human.

By
Lauren Tara LaCapra
[email protected]Profile and archive
Photo by Bloomberg via Getty Images.

During the most harrowing moments of the OpenAI leadership crisis, one of the startup’s biggest partnerships—a deal with Morgan Stanley that is supposed to demonstrate how AI can change the game at a giant, highly regulated Wall Street bank—was left twisting in the wind.

Executives at Morgan Stanley, one of OpenAI’s biggest customers, wondered what would happen to their chatbot for financial advisers if OpenAI fell apart. They discussed what they might do if Altman wasn’t reinstated as CEO and OpenAI employees left in droves, a person familiar with the matter said, though they didn’t lay out formal plans. There were no easy solutions. For instance, they discussed bringing the chatbot in-house, but that wound up being a nonstarter because of concerns about who owned the intellectual property and how it might run without OpenAI employees, the person said.

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