Internal Google Data Reveals It’s Bigger Than Snowflake in Key Cloud Business

Google may lag far behind rivals Amazon Web Services and Microsoft in the cloud market. But at least the company can boast that it’s outselling one of the hottest cloud companies, Snowflake, in an important segment of the business—at least right now.

Snowflake’s business is data warehousing, which uses a type of database software designed for speedy analysis of large amounts of information. The enterprise is growing so fast that Snowflake has projected it will generate roughly $1.13 billion in revenue for the year ending January, double the amount for its previous fiscal year. But Google Cloud’s data analytics unit, which consists mostly of a data warehousing product, BigQuery, has already generated around $1.5 billion in revenue so far this fiscal year, the two people with direct knowledge of the figure said.