Khloe Kardashian to Launch High-Protein Popcorn Brand

Khloe Kardashian is preparing to launch a line of high-protein snacks and popcorn called Khloud with the backing of Michael Kives’ firm K5 Global, deepening the ties between the former talent agent turned investor and the famous family.

The collaboration highlights two still-hot areas in an overall sluggish consumer market—companies that promise healthy alternatives to popular products, and brands touted by celebrities and creators with big social media audiences. Khloud is looking to raise more than $10 million total, according to securities filings.