Merchants Hike Prices on Amazon and DTC Sites, Pause China Inventory Orders

Online sellers are responding to President Donald Trump’s tariff announcements by tacking on checkout fees—some with cheeky names—or planning to do so. At the same time, sellers are gaming out exactly how much to increase their list prices and when, based on fast-evolving trade policies and competitive pressures.

Jolie Skin Co, a New York–based showerhead seller that makes its products in China, is planning to hike prices once final tariffs are set by adding a “Trump liberation tariff” fee at checkout. While the brand has been planning for tariffs for several months, Jolie CEO Ryan Babenzien said he hadn’t been expecting the proposed levies to be so high.