Meta Scraps Celebrity AI Chatbots That Fell Flat With Users

Meta Platforms has scrapped its first high-profile foray into consumer artificial intelligence—chatbots played by celebrities and social media influencers such as Charli D’Amelio, MrBeast and Paris Hilton.

The reversal, less than a year after Meta launched the celebrity chatbots, shows how even the biggest tech companies haven’t figured out how to transform breakthroughs in generative AI into winning consumer products.