Meta to Launch Ads on Threads in Early 2025

Meta Platforms plans to introduce advertisements to its text app, Threads, early next year, hoping to cash in on the app’s rapid growth, according to three people with direct knowledge of the company’s plans.

A team inside Instagram’s advertising division is leading the effort, which is still in the early stages, the people said. Threads is planning to kick off the effort by letting a small number of advertisers create and publish ads on the app starting in January, one of those people said.