Meta Woos Creators in Bid to Make Facebook Cool Again

To make Facebook cool again, Meta Platforms is asking some of the most popular creators on YouTube for advice, ranging from MrBeast to Mark Rober, a former NASA engineer who explains scientific concepts. The creators aren’t holding back.

Facebook has a “big hill to climb,” said Rober, who has 64 million followers on YouTube and 5.3 million on Facebook, and whose team has been talking to Meta about Facebook for the past six months. “Instagram is culturally relevant—Facebook is not.”